Sahara’s public health marketing is based on the CDC’s definition of health marketing, which involves creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations. Some of our public health marketing includes: 

Social Determinants of Health (SDOH):

Our focus includes safe housing, transportation, and neighborhoods; racism, discrimination, and violence; education, job opportunities, and income; access to nutritious foods and physical activity opportunities; polluted air and water; language and literacy skills.  


We highlight factors that work together to make a disease or health crisis worse such as COVID-19 and HIV/AIDS.    

Medical Apartheid:

Our consumer education campaigns call attention to medical apartheid such as Black Maternal Mortality where Black women in the U.S. are about three times as likely to die from a pregnancy-related cause as others, partly because of racial bias they may experience in getting care and doctors not recognizing risk factors such as high blood pressure.

Racial Health Disparities:

We address health disparities among minority and underserved communities such as children from low literacy, rural and low-income populations.  

Structural Racism in Healthcare:

It is estimated that the U.S. could save nearly $230 million in medical care costs if racial and ethnic health disparities did not exist.  

Food Inequities & Food Insecurities:

Our public health communications campaigns call attention to food inequities where low-income, impoverished Black and Hispanic neighborhoods have fewer large supermarkets and more small grocery corner stores, convenience stores, and fast-food restaurants than White neighborhoods.  

Decriminalizing Mental Illness:

Our consumer education campaigns focus on decriminalizing mental illness among Black men. Research show that no other demographic group experiences incarceration as much as Black men.

Low Life Expectancy:

We produce podcasts and consumer education campaigns that focus on communities with low life expectancy.

Environmental Racism:

Our social change communications campaigns highlight environmental injustices such as the deliberate targeting of communities of color for toxic waste facilities, poisons and pollutants.

Blacks’ Lungs Matter:

Our consumer education campaigns call for the elimination of predatory marketing practices to the Black community including dense advertising, discounts, and e-cigarette sampling.

Harm Reduction:

We are supporters of proactive, evidence- based harm reduction approaches and interventions such as drug decriminalization or legalization aimed to reduce the harms associated with drug and alcohol use. 

Evidence-based, Peer-reviewed Studies:

Our consumer education campaigns are heavily researched and constructed on evidence-based, peer-reviewed studies.