Sahara is led by a group of Historically Black Colleges and Universities (HBCU) graduates, faith leaders and believers who are public health advocates steeped in the rich, uplifting and communal African “village” tradition of pride, purpose, power, protest, pedagogy, preaching, prayer, perception, protection, perseverance, passion, people, praise and peace. We opine that Black representation is crucial in increased education, awareness, health literacy and care coordination among BIPOC populations, and it is imperative that the development of public health communications campaigns includes more minority communications specialists, especially Black professional communicators.
Sahara specializes in multicultural marketing to Black, Indigenous, and other People of Color (BIPOC); generational marketing to Boomers, Gen X, Millennials, and Gen Z; and health behavior change to raise awareness about and provide solutions to social determinants of health (SDOH) and syndemics primarily in, but not limited to, BIPOC communities.
We produce and distribute podcasts, webinars, video/film trailers and consumer education, public health communications campaigns. Our creative approach is superior and meets the highest standards of the industry. It is strategically sound, professionally crafted and successful in the marketplace. Production is balanced with budgets. We complete projects on time and within budget.
We are located within an HUBZone/Opportunity Zone as designated by the federal government (Census Tract: 24510120500; Neighborhood: Greenmount West/Charles North) in Baltimore, Maryland. HUBZones are ‘historically under-utilized business zone’ formed to create incentives for the U.S. federal government to do contracting with businesses that operate and create jobs in communities with statistically proven economic needs. Similarly, Opportunity Zones are state-designated and designed to spur economic growth and job creation in low-income communities.
SAHARA is an integral part of the Station North Arts & Entertainment (SNAE) District, which spans the neighborhoods of Charles North, Greenmount West, and Barclay. Station North is a diverse collection of artist live-work spaces, galleries, rowhomes/brownstones, and businesses — all just steps away from Penn Station, Mount Vernon, Charles Village, the Maryland Institute College of Art, the University of Baltimore, and Johns Hopkins University.