Are you missing out on the $1 trillion spending power of ethnic Americans? The United States is experiencing the most profound demographic shifts in the past 100 years! Ethnic Americans — which include African-Americans, Hispanic-Americans, and Asian/Pacific-Americans — make up nearly 40 percent of the U.S. population today, and by 2040, over 50 percent. Despite these powerful statistics, the multicultural market remains untapped by most brands. Sahara Communications assists clients in effectively reaching these burgeoning markets.