Are you missing out on the $1 trillion spending power of ethnic Americans? The United States is experiencing the most profound demographic shifts in the past 100 years! Ethnic Americans — African-Americans, Hispanic-Americans, and Asian/Pacific-Americans — make up 25 percent of the U.S. population today. By 2005, people of color will represent one in three Americans. By 2010, they will comprise 33% of the population, and by 2040, over 50%.

By 2007, African-American total buying power will be $850 billion, Hispanics will wield more than $900 billion, and Asians will have soared to $455 billion.

If your company is not marketing directly to ethnic Americans, you’re losing access to an emerging market whose size rivals that of Latin America or Eastern Europe. While no one was looking, ethnic Americans have become the premier market. Ask yourself this question: to whom are you selling your products or services?

Selling effectively to the flourishing ethnic market is key to the success and long-term survival of any company. Now is the time to engage in a strategic ethnic marketing campaign. Sahara Communications can show you how! Let us build your PR and advertising campaign that will put a realistic face on the new America.